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The agricultural professional organization BDA has made satisfactory'' and `` positive balance of lemon season in Murcia area, which has enjoyed a high level of quality and especially intense commercial internationalization.
To the Secretary General of BDA Murcia, Alfonso Gálvez Caravaca, "the campaign has elapsed lemon with a very dynamic and agile business a very active and dynamic demand in foreign markets, which has greatly facilitated optimal profitability of farms producers. "
In addition, the owner of BDA Murcia has also emphasized that "this campaign has intensified marketing of lemons to Eastern Europe and the Russian market, where quality is highly valued having lemon Spanish origin and consumers are willing to pay for quality regardless of price "in these countries.
Strengthening Promotion and Marketing
In the same context, Murcia BDA spokesman pointed out that "the industry has to strengthen both lemon chapter as promotional marketing, it is necessary to develop a strong and effective promotional campaign and marketing Lemon Spain markets in the European Union and Eastern Europe. "
Moreover, Gálvez Caravaca also commented that "the lemon industry has to go much further in the ordering and concentration of supply, so that farmers who grow this citrus more competitive. At the same time, it is top priority to create a brand image for the Spanish lemon, that sets you apart from the competition, mainly Turkish lemon. "
The sector in figures
In 2013, production of lime in the Murcia region reached 390,000 tons, 300,000 were for the rest Fino and Verna.
Murcia is the third largest producer of citrus community in Spain.
Source: Agencias
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